5 Small Business Upgrades to Survive the COVID-19 Pandemic

Dr. Rissy's Writing & Marketing
3 min readMay 14, 2021

If the COVID-19 pandemic has left you struggling to keep your business from folding, it’s time to think about how you can upgrade operations to move forward. A digital marketing agency like Dr. Rissy’s Writing & Marketing can help you reach new customers online, and physical upgrades like a cozy outdoor space for customers or staff can bring people back to your business! Here are a few potential upgrades that could benefit your business during the pandemic recovery.

Form an LLC

Maybe you’re reactivating a business that you dissolved during the pandemic, or maybe you’re simply thinking about changing your business structure to qualify for different benefits. Either way, you should consider filing for an LLC! You’ll be able to protect your personal assets, take advantage of certain tax breaks, and more. Just make sure to double-check your state’s regulations before moving forward, as every state establishes its own filing process. You could fork over hefty lawyer fees if you want guidance, or if you don’t feel confident about filing on your own, you could use an affordable online formation service.

Improve Your Digital Marketing Plan

Your digital marketing plan can make or break your sales numbers. With so many customers shopping online because of the pandemic, you can’t overlook your social media marketing plan, blogging, or making SEO improvements. But if you don’t have time to handle these tasks on your own, consider outsourcing your strategy development and implementation to a digital marketing agency. An agency can provide professional digital marketing services to expand your reach.

Invest in Mobile App Development

Want to make sure that your customers can patronize your business on the go? Release a mobile app! Customers could use your app to order delivery, schedule appointments, contact customer service, or even log in for virtual events. Hiring a freelance mobile app developer will likely result in a better final product. To choose the right developer, Intelivita recommends asking about their previous experience and checking out examples of their work.

Upgrade Your Website

To compete in the online marketplace, you need to make sure that your website has user-friendly eCommerce functions. But if you’ve never designed an eCommerce site before, you can hire a web designer! Before hiring a designer, Endeavor Creative recommends outlining who your ideal customer is, what you want them to do when they visit your site, and which problems you need to solve with your updated site. But even if you do hire an outside designer, you should take the time to learn about your site’s content management system so that you can handle future updates on your own.

Create an Outdoor Space

If you run a business with a physical location outside your home, you might be wondering how you can safely encourage patrons and staff to return in person. Designing a cute outdoor space where people can safely congregate is the perfect solution! This can be a fun DIY project for you to tackle over a weekend. Naturally, you’ll need to acquire some outdoor furniture, and you’ll also need to set up some kind of cover to protect people from the weather, like an awning. You should also make sure that it’s possible for people to connect to your WiFi network outdoors!

Running a business during an economic downturn is challenging. Figuring out how to allocate your budget for the best returns is the key to surviving. With these tips, you’ll be able to invest your capital in upgrades that will boost your long-term revenue.

Want to revamp your digital marketing strategy? Dr. Rissy’s Writing & Marketing agency can help you with everything from blogging to SEO! Fill out the contact form on our website today to schedule your free consultation.

Originally published at https://www.drrissyswriting.com on May 14, 2021.



Dr. Rissy's Writing & Marketing

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